Marketing plan Assignment Example | Topics and Well Written Essays - 1000 words - 2

Marketing plan - Assignment Example board has captured the special consideration to provide special care and service to the younger age group by assisting them to acquire the necessary material within the library (Jefferson County Public Library). The free services being offered have been tied down to the vast material access in terms of books and reading materials while assigning professional library attendants to assist with the accessibility of this materials by the customer in the library. The marketing strategy is very consistent with the library’s mission because it encompasses the ideology of providing free services to all. ‘All’ means all age groups across the, while giving special emphasis to the young generation, a strategy that will attract the grown-ups that accompany the children to the institution. Customers want cost cutting initiatives to ease pressure off their budgets hence the fact that the library is offering free services is an inviting factor to attract this customers that want to enjoy the services while implementing the cost cutting measure. The current marketing strategy and performance are interlinked because strategy leads to performance. The Jefferson County Public Library has involved the public to employ technology in marketing and provide services within the library to enhance turnaround time and service delivery efficiency while cutting the cost operation. The public library institution has had a bullish market share meaning that the customer base has been on a steady increase with the implementation of the institutions mission on its goals. Free services means imposing minimal charges to the customer in terms of pricing hence attracting the large clientele (Jefferson County Public Library). The minimal pricing strategy is working well with the customers. The performance is ever improving because of the ever increase of population every year. Jefferson County Public Library has had an edge with managing organization resources because of the current