Business Plan for the coffee shop Coursework Example | Topics and Well Written Essays - 1500 words

Business Plan for the drinking chocolate ca-ca - Coursework ExampleDirect competitors accept Starbucks, Pref A Manger, Costa, and other deep brown shops in the London region. Indirect competitors include bars and restaurants who sell milk shakes and coffee. Saturation in London has prompted key coffee handcuffs to expand regionally. Despite retaining their outlet growth, this has resulted to downward pressure on sales and change magnitude competition. The year 2004 witnessed key coffee shop brands picking off study high traffic sites thus leveraging their powerful brands to compete with other independents and formats. Caffe Nero, Costa, and Starbucks remain to be the dominant players in the United Kingdom coffee shop markets. In 2004, the main competitor was Starbucks and it has more than 400 outlets.2 However, in 2010, Costa Coffee became the market leader and it is the current UKs preferred coffee shop.3 The coffee shop has competitive advantage over the competitors coffee shops. This is because of its good customer service, good location, and good product quality and various choices in terms of the interior. Industry Analysis After oil, coffee is the second most traded product in the world. The milkshake and coffee market is highly competitive. The coffee and milkshake market is dominated by international brands such as Starbucks and Costa. Project Cafe10 UK research has revealed that the UK coffee shop market sales have grown by 12 percent in 2010 and branded coffee shop segments such as Pret, Caffe Nero, Costa, and Starbucks recording 1.94 billion Sterling pounds in revenue. Venue choice among the consumers has increased and these venues include non-specialist operators, independents, and branded chains in 2010, the venues comprised over 14,022 outlets. The market,... The report intends to examine short term and long term aims and objectives such as to make the coffee shop known in the area and gain competitive advantage to increase customer awaren ess by 30 percent within a period of three months to achieve sales worth 85,000 within a period of one year to open over 10 shops around the coupled kingdom within five years to gain at least 3 percent share of the market within a period of vii years. In order to analyze the business environments, various business analysis tools such as SWOT, competitor analysis, industry analysis etc will be include in the paper. The focus of the coffee shop is on quality and price of the product. The main forms of announce to be used include online advertising and brand advertising. Online advertising makes use of the internet to advertise the product. Mass media has not proved to be an effective method of advertising. Online advertising is used by most corporations because of its efficiency and hail effectiveness. On the other hand, brand advertising entails gaining the confidence of the market about a particular product. Its aim is to manipulate demand for a particular product. extraordinar y selling proposition will also be used to advertise the product. Unique selling proposition makes use of a unique slogan for a particular product in order to differentiate it from the competitors product. The unique selling proposition for the coffee shop is Quality and Service to jibe Your Tastes.